Google Business Profile Website

Do you need a website for your Google Business Profile?

No, Google doesn’t require a website to create, verify or run a Google Business Profile, and anyone who says otherwise is selling one. A website still earns its keep in four ways:

• Room to explain. A profile gives you 750 characters. A site gives each service its own page.
• Facts in one place. Google treats your website as a public source when it weighs edits to your profile, and AI answers draw on websites too.
• Proof. A site in your business name, matching your profile, is one more thing that agrees when Google checks you.
• A shortcut to verification. We verify the site in your own Google Search Console first. Google sometimes offers instant verification to a profile whose website is already verified there; it’s Google’s call.

What happened to Google Business Profile websites

Google Business Profile websites, the free one-page sites Google hosted at business.site addresses, are gone. Google announced the shutdown in January 2024, the sites began redirecting to their profiles that March, and the redirects ended after June 10, 2024. A profile still pointing at an old business.site address is sending customers to a dead link.

What our Google Business Profile website includes

Our Google Business Profile website is five pages, built by hand and wired to your profile:

1. Home: what you do, where, and how to reach you, with your phone a tap away.
2. Services: each service in plain words, the questions customers ask, and what to expect.
3. Service area: the towns you cover, matching your profile.
4. About: who you are, your license if your trade needs one, and real photos.
5. Contact: a quote form that emails you, plus your hours.

Under the hood: fast static pages, LocalBusiness schema with the same name, address and phone as your profile, Search Console and Bing Webmaster Tools set up in your accounts, and a sitemap. No page builder to break and no plugin to update.

Google’s website rules for your profile

Google’s website rules for a Business Profile are short. The website and phone on the profile have to represent that location, and the website’s content has to be owned and managed by the business owner. Links that redirect somewhere else, a social media page included, aren’t allowed in place of your own site.

That is why the domain is registered in your name, you own every word and photo, and you can take the files anywhere. Hosting with us is $19 a month and optional. Leave whenever you like and the site goes with you.

A website built for you, or a website builder

A website builder such as Wix or Squarespace is a fair choice if you have a free weekend and like doing it yourself: low cost up front, a monthly fee, and every page is yours to write. Ours is for owners who’d rather spend that weekend on jobs. We write the pages from what you tell us, wire them to your profile, set up Search Console and Bing, and hand you a site with nothing to update. Either way, keep the domain in your own name.

What we need from you for the website

For the website we need a short list from you, by email or the form:

• The domain you want, or the one you already own
• Your services, and the towns you cover
• Your logo, if you have one, and real photos of your work
• Your hours, phone number and the email the quote form should send to
• Your license number, if your trade needs one

Google Business Profile website timeline

A Google Business Profile website takes about a week from the day you send your details and photos. The profile setup runs alongside it. You pay half to start and half before the site goes live, after you’ve seen every page. Want more than five pages, or a site built to show up for every service you offer? That’s the SEO website.