Google Business Profile Setup Cost
Google Business Profile setup costs $499 with us, flat, and every other price is on this page.
The profile itself is free from Google. You pay for the work: setup, reviews help, websites and monthly care, each at a fixed price you see before anything starts.
No payment until you have the price in writing.
Google Business Profile prices at a glance
Google Business Profile prices here are fixed per profile, so a business with two locations pays for two profiles.
| Package | What it covers | Price |
|---|---|---|
| Profile setup | A new profile set up by us, verified with Google, handed to your email as primary owner, copied to Bing Places and Apple Business | $499 |
| 5-star review support | Help inviting real customers to leave honest reviews; no guaranteed star rating or purchased reviews | $25 |
| Negative review removal request (1–28 days old) | Assess and submit a policy-based removal request; removal not guaranteed | $150 |
| Negative review removal request (1 month or older) | Assess and submit a policy-based removal request; removal not guaranteed | $250 |
| Profile fix-up | A verified profile that’s half filled in or set up wrong, brought up to Google’s rules | $299 |
| Profile + website | Setup plus a 5-page site on your own domain; hosting $19 a month, or take the files | $990 |
| Profile + SEO website | Setup plus a 12 to 20 page site built to show up on Google and in AI answers; hosting $29 a month, or take the files | $2,490 |
| Profile care | Weekly posts, photos, review replies you approve, a watch on suggested edits, a monthly report | $149 a month |
For review support or removal requests, choose your review service here. Removal depends on platform policy and is not guaranteed.
Two of these have their own pages: what the SEO website adds and how a fix-up works on a profile you already have.
What Google charges for a Google Business Profile
Google charges nothing for a Google Business Profile. Google’s own help page says it will never ask you to pay to maintain, verify or reinstate a profile, and that it won’t ask for a one-time password or PIN.
That matters because the people who call owners pretending to be Google ask for exactly those things. Reported scams have charged $99 or $399 to “verify” a listing and $300 to $700 to “claim and verify” one. We never charge a Google fee, a listing fee or a verification fee. Our price is for our time, and the invoice says so.
A small monthly Google charge on your card is not the profile. It usually comes from another Google product, such as extra storage or Google Workspace. Your Google payments page lists exactly what it is.
How Google Business Profile setup prices compare
Google Business Profile setup prices from the agencies we read in November 2026 ran $300 to $500 for a one-time setup, and monthly management ran $250 to $499. Freelance gigs start lower, and websites sold as a subscription usually ran $199 to $399 a month, often with a 12-month contract.
Ours is $499, flat, inside that range. We don’t sell retainers, so the setup has to be complete on its own. The work is the same careful checklist every time. And there’s no sales team to pay, because the price is already on the page.
What you get that a cheap gig often skips: verification handled with Google, the copies on Bing Places and Apple Business, and a written handover that tells you what was set and why.
What a year of Google Business Profile work costs
A year of Google Business Profile work with us is easy to add up, because nothing is hidden in a retainer. A new profile with care runs $499 plus $149 a month: $2,287 for the first year, and $1,788 a year after that if you keep care. A profile with the 5-page website and hosting runs $990 plus $19 a month: $1,218 for the first year. If you only need the setup, it’s $499 once, and the profile keeps working without us.
For comparison, the done-for-you management we saw at $250 to $499 a month comes to $3,000 to $5,988 a year before any setup fee.
What Google Business Profile setup includes, and what it doesn’t
Google Business Profile setup with us covers the profile itself, start to finish:
- Your real business name, categories, services, hours, service area and description
- Your photos, logo and cover image, and links for booking and your website
- Google’s automated-call settings, set the way you want them
- A review link and a printable QR card, plus your first two posts
It doesn’t cover ads, a photo shoot or paid directory listings. And some things aren’t for sale at any price: rankings, reviews, keyword-stuffed business names and listings at an address where you don’t do business.
Paying for Google Business Profile work
Paying for Google Business Profile work with us happens after you order. You get the price, what it covers and Google’s notice for owners who hire help, in writing, then a payment link.
- Setup, fix-up and consultations: one payment before we start
- Websites: half to start, half before the site goes live
- Hosting and care: monthly, no contract, cancel any time
If we haven’t started, you get all of it back. The details are on our refunds page.
Google Business Profile price questions
These Google Business Profile price questions come up before almost every order.
Why pay for a Google Business Profile if it’s free?
You pay for the time a Google Business Profile takes to get right, not for the profile. A wrong category, a home address on show or a keyword in the name can cost you weeks in verification or a suspension. If you have the time, Google’s own setup steps are free to follow.
Are there monthly fees with a Google Business Profile?
A Google Business Profile has no monthly fee from Google. With us, the only monthly costs are website hosting and profile care, both optional and both cancelable any time.
Do you charge per Google Business Profile location?
Yes, each Google Business Profile location is its own profile, and each is priced the same. Google wants one profile per location, each with its own address or service area.